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Logo Redesign
The Original
Simple Redesign
A mechanic in Machesney park asked me to add "Performance Center" to his logo and update his logo a little bit while keeping the same concept.
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For the simplistic redesign I created it to be easier to read with the hierarchy of the logo compared to the original where you read Auto care first.
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In the complete redesign I wanted to give him something that was a little more interesting. The car I used in the logo is one that he actually owns, so I decided to include that to also imply to people right away that it is a Auto care center. Then I added his name and title underneath similar to the other logos.
I added in the texture to give the logo a little rougher feel.
Complete Redesign
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